AFRIMA: African Union Grants Nigeria Hosting Right for Another Three Years
The African Union (AU) has awarded the hosting right for the Pan African Music Initiative, All Africa Music Awards (AFRIMA), to Nigeria for another term of three years (2017-2019), following its successful hosting of the 2014-2016 editions.
In the letter, the AU Commissioner commended the growth and inclusiveness of AFRIMA by reaching out to ‘many musicians, music producers and creative arts practitioners in general’.
Between 2014 and 2016, during which Nigeria hosted three editions of AFRIMA, Mrs. Elfadil stated: “The All Africa Music Awards initiative has become a very crucial event and movement of African musicians which allows them to establish synergies and work towards the development of Africa’s music and promotion of music in the continent and in the international arena”.
Based on this and other factors such as the willingness to create value and deepen the brand equity, not only for Nigerians but also for Africans, the AU returned the hosting right of AFRIMA to Nigeria.
”The African Union’s gracious concession to our request is beneficial for the creative sector in Nigeria and across Africa. The Federal Government of Nigeria is calling on state governments and corporate Nigeria to partner with it and the African Union in ensuring a successful hosting of AFRIMA 2017, which will bring immense socio-economic benefits to the selected host city,” he said.